Logistics & Fleet

Last-Mile Logistics Intelligence

How a leading e-commerce logistics provider optimized delivery across 500+ cities

-30% Delivery Cost
99% E-way Bill Compliance
12 Languages Supported

Customer Profile

The logistics arm of a leading e-commerce company, operating 50,000+ delivery vehicles across 500+ cities and 19,000+ pin codes in India.

Challenge

Scaling last-mile delivery across India’s diverse geography and demographics created operational complexity that existing systems couldn’t handle:

Driver Communication Gap

  • Delivery executives spoke 12+ regional languages
  • English-only apps had <40% feature adoption
  • Voice-based instructions needed for navigation in areas with poor addressing
  • Training content not accessible in local languages

Compliance Burden

  • E-way bill generation for inter-state shipments manual and error-prone
  • 5% of shipments delayed due to documentation issues
  • GST reconciliation requiring significant back-office effort
  • State-specific regulations varying across routes

Route Inefficiency

  • Static routing ignoring real-time traffic and weather
  • Vehicle utilization at 65% due to poor load optimization
  • Last-mile navigation failing in areas without Google Maps coverage
  • Return trip optimization not considered

Visibility Gaps

  • No real-time tracking for customer communication
  • ETA predictions inaccurate beyond metro areas
  • Delivery proof capture inconsistent
  • Cash reconciliation delayed by 48+ hours

Solution

Rotavision deployed Gati, the fleet intelligence platform, with multi-agent AI:

Vernacular Voice Interface

  • Voice commands in 12 Indian languages
  • Natural conversation for route updates, issue reporting, delivery confirmation
  • Offline-capable for low-connectivity areas
  • Dialect adaptation for regional variations

Compliance Automation

  • Automated e-way bill generation with shipment data integration
  • GST invoice matching and reconciliation
  • State-specific rule engine for inter-state movements
  • Digital proof of delivery with e-signature

Intelligent Routing

  • Real-time optimization considering traffic, weather, and delivery windows
  • India-specific navigation for areas with poor addressing
  • Load optimization for vehicle capacity utilization
  • Return logistics optimization

Multi-Agent Orchestration

  • Routing agent for dynamic path optimization
  • Compliance agent for documentation automation
  • Customer communication agent for proactive updates
  • Cash management agent for collection reconciliation

Implementation

Phase Scope Duration
Pilot 5 metro cities, 2,000 vehicles Month 1-2
Wave 1 Top 20 cities, 15,000 vehicles Month 3-4
Wave 2 Tier 2/3 cities, 35,000 vehicles Month 5-6
Optimization Feature expansion, model tuning Ongoing

Driver training conducted through vernacular video content with in-app guidance.

Results

Metric Before After Change
Delivery Cost per Shipment ₹45 ₹31.50 -30%
E-way Bill Compliance 95% 99% +4%
Vehicle Utilization 65% 82% +26%
Delivery Executive App Adoption 40% 94% +135%
ETA Accuracy (Tier 2/3) 62% 88% +42%

Language Adoption

Language Delivery Executives Voice Usage
Hindi 35% 89%
Tamil 12% 92%
Telugu 11% 88%
Kannada 9% 91%
Marathi 8% 87%
Bengali 7% 85%
Gujarati 5% 86%
Malayalam 4% 90%
Others 9% 82%

Operational Impact

  • 30% reduction in delivery costs through route optimization and compliance automation
  • 99% e-way bill compliance eliminating shipment delays and penalties
  • 48-hour to 4-hour cash reconciliation with digital proof and automated matching
  • Customer complaints down 35% with accurate ETA and proactive updates

Delivery Executive Feedback

“पहले app में कुछ समझ नहीं आता था। अब आवाज़ में बोलो, रास्ता बता देता है, e-way bill अपने आप बन जाता है।” (Earlier I couldn’t understand anything in the app. Now I just speak, it shows the route, e-way bill generates automatically.) — Delivery Executive, Jaipur

What’s Next

The company is expanding Gati to:

  • Electric vehicle fleet management with charging optimization
  • Hyperlocal dark store operations
  • Reverse logistics optimization
  • Gig worker onboarding and training

Rotavision is powered by Rotascale’s globally-proven AI trust platform.

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