Brand

Our identity, guidelines, and assets for partners and press

Our Story

Building Trust into India's AI Future

Rotavision was founded in January 2025 with a singular conviction: India's AI transformation cannot succeed without trust infrastructure purpose-built for its regulatory landscape, its linguistic diversity, and its scale.

We are not an AI model company. We are the verification, governance, and reliability layer that sits between AI models and the institutions that depend on them — from RBI-regulated banks to state e-governance systems.

"AI Trust Infrastructure for India"

Brand Principles

• Verification over Assertion Every claim about AI must be provable
• India-First, Global-Grade Built for Indian context, enterprise-grade quality
• Transparency as Default Auditable, explainable, and accountable AI systems
• Institutional Trust We serve institutions that serve a billion Indians

Logo

The Rotavision Mark

Our logo combines an infinity symbol with an ascending arrow, representing continuous improvement and upward momentum in AI trust. The wordmark uses DM Sans Bold, lowercase.

Primary — Light Background

Use on white or light backgrounds

Primary — Dark Background

Use on brand-blue or dark backgrounds

Full Lockup

Mark + wordmark for headers, emails, documents

App Icon / Favicon

Square format for app icons and favicons

Usage Rules

• Maintain clear space equal to the height of the arrow tip on all sides
• Minimum size: 24px height for digital, 10mm for print
• Never rotate, skew, recolor, or add effects to the mark
• Never place the logo on busy or low-contrast backgrounds
• Always use provided files; never recreate the mark

Color Palette

Brand Colors

Our palette is built on a restrained grayscale with a single high-conviction accent blue. This communicates precision, authority, and trustworthiness.

Primary

Accent Blue #010ED0 --color-accent

Accent Light #6B8BFF --color-accent-light

Black #0A0A0A --color-black

White #FFFFFF --color-white

Gray Scale

50

100

200

300

400

500

600

700

800

900

Status Colors

Success #22c55e --color-success

Warning #f59e0b --color-warning

Error #ef4444 --color-error

Info #3b82f6 --color-info

Typography

Type System

Three typefaces, each with a distinct role. This combination balances editorial gravitas with technical precision.

Headings

DM Serif Display

Used for all headings (h1–h4). Conveys editorial authority and visual hierarchy.

--font-serif

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Body

DM Sans

Used for body text, navigation, buttons, and general UI. Clean, geometric, highly readable.

--font-sans

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Code & Labels

IBM Plex Mono

Used for labels, code snippets, metadata, and data-oriented content. Signals technical precision.

--font-mono

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Visual Language

Iconography & Decorative Elements

Consistent visual language reinforces brand recognition across all touchpoints.

Icons

We use Google Material Icons (Outlined) as our primary icon set. Never use emoji icons in any professional context.

verified monitoring shield lock fact_check policy

Wave Illustrations

Abstract wave forms serve as hero visuals on inner pages. They convey motion and dynamism without being literal.

Dot Patterns

Diamond-shaped dot grids are used sparingly as decorative fills on dark backgrounds, such as CTA sections.

Guidelines

Usage Dos and Don'ts

Consistent brand usage builds recognition and trust. Follow these guidelines when representing Rotavision.

Do

• Use the official logo files provided in the press kit
• Maintain adequate clear space around the logo
• Use "Rotavision" as one word, capital R, lowercase remainder
• Refer to the full legal name "Rotavision Consulting Private Limited" in contracts and legal documents
• Use the accent blue (#010ED0) as the primary brand color
• Pair DM Serif Display headings with DM Sans body text
• Use Material Icons (Outlined) for interface iconography

Don't

• Modify the logo colors, proportions, or orientation
• Add drop shadows, gradients, or outlines to the logo
• Write the name as "RotaVision", "ROTAVISION", or "Rota Vision"
• Use emoji icons in any professional or customer-facing material
• Apply colored left borders to cards or content containers
• Use the logo at sizes smaller than the minimum (24px / 10mm)
• Place the logo on backgrounds that reduce contrast or legibility

Voice & Tone

How We Communicate

Rotavision's brand voice is precise, confident, and grounded. We speak as engineers and domain experts, not marketers.

Precise

We use specific numbers, frameworks, and references. We avoid vague superlatives.

Confident

We state positions directly. We do not hedge with excessive qualifiers or passive voice.

Technical

We respect our audience's intelligence. We explain complexity without dumbing it down.

Indian

We reference Indian regulations, institutions, and context natively — not as footnotes to a global narrative.

Press Kit

Downloads & Media Resources

Download brand assets for press coverage, partnership materials, and presentations.

PNG + WEBP

Logo Package

Primary mark, light variant, full lockup, and favicon in PNG and WebP formats.

Download Logo

PNG

Light Logo Variant

Logo optimised for dark backgrounds, presentations, and dark-mode interfaces.

Download Light Logo

SVG + PNG

Visual Elements

Wave illustrations, dot patterns, and decorative assets for presentations.

Download Assets

Press & Media Inquiries

For press inquiries, interviews, or additional brand materials, contact us.

[email protected]

Company Details

Rotavision Consulting Private Limited
CIN: U70200KA2025PTC196547
HD37, Block D3, Manyata Tech Park, Bangalore 560045, India

Want to partner with us?

Get in touch to discuss co-marketing, press coverage, or brand collaboration.

Contact Us